Hi Team! Madison from the Development Department here. The Development and Communications team made the commitment to follow the principles of the Community Centric Fundraising Movement last fall, so we wanted to give everyone an update and explain a little more about what this means:


What is Community Centric Fundraising?

Community Centric Fundraising (CCF) “is a movement to evolve how fundraising is done in the nonprofit sector”. While the movement was born out of many years of collective work, the group officially held its first gathering in Seattle in 2018 and expanded sector-wide in 2019.


Guided by 10 ever-evolving principles, CCF is meant to “transform fundraising and philanthropy, so that they are co-grounded in racial and economic justice”. Some principles include focusing on collective communities versus individual missions, valuing time equal to money, and committing to treating donors as partners by having difficult conversations when necessary. 


Following the CCF movement is definitely a big shift for our nearly 30-year organization, especially in our donor relations. As we make the commitment to our Organizational Transformation, changes must take place to ensure we move away from being a donor-centric organization and instead actively work to understand capitalism’s detrimental effects on those we serve and the harm perpetrated by our sector and philanthropy (principle 10).


How is US Implementing This?

This work is currently in progress to align with the CCF movement:

  • Starting to reeducate our donors by removing notions of saviorism in fundraising appeals and gift acknowledgments, including the full language overhaul by Black Creative Group (principle 6)
  • Moving away from the stigma that overhead/staff costs are not important or necessary, starting with removing the “cents per dollar direct to programming” metric from our Annual Report and messaging (principle 9)
  • Thanking donors of all levels equally to the extent possible


Where We Can Improve

Learning about this needs to be part of our work, and some actionable changes include:

  • Increasing work with partner organizations and our community, including applying only for funding we actually need and sharing funding opportunities with others doing work in our community (principles 2 and 3)
  • Re-evaluating board give/get requirements
  • Valuing volunteers as donors (principle 5)
  • Educating those who hold privilege in our organization about how to be allies in this movement (see specific FAQ for white allies)
  • Providing transparency and fair compensation for participants who contribute to fundraising efforts


Resources to Learn More!

If you ever want to talk about Community Centric Fundraising or changes in the nonprofit sector, feel free to send me an email! As most of the staff knows by now, I am more than happy to talk about all of this and share any and all resources.